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Calling the Sartorially Enlightened! There's Still Time to Enter Our ... - Vanity Fair

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Logan experiencing some delays due to freezing rain - Boston Globe

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Kinneret water level rises 5 centimeters over the weekend (Army Radio) - Haaretz (blog)

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Kinneret water level rises 5 centimeters over the weekend (Army Radio) Haaretz (blog) Nevertheless, one shouldn't ignore the recent report on West Bank settlements which was written on its behalf, since it reflects the maturation of a prolonged process, typical of international law. The report reflects the views of the international ... Protests In Gaza And 40 European Cities Demand End To International Trade ...International Middle East Media Center Israeli forces break up Palestinian encampmentWZTV los 44 artículos informativos »

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Kinneret water level rises 5 centimeters over the weekend (Army Radio) - Haaretz (blog)

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Kinneret water level rises 5 centimeters over the weekend (Army Radio) Haaretz (blog) Nevertheless, one shouldn't ignore the recent report on West Bank settlements which was written on its behalf, since it reflects the maturation of a prolonged process, typical of international law. The report reflects the views of the international ... Protests In Gaza And 40 European Cities Demand End To International Trade ...International Middle East Media Center Israeli forces break up Palestinian encampmentWZTV los 44 artículos informativos »

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Europol announces massive international soccer match-fixing scandal - Washington Post

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Europol announces massive international soccer match-fixing scandal Washington Post Corruption and match-fixing in international soccer are far more organized and widespread than previously known and reach to the very upper echelons of the world's most popular sport, European police authorities said Monday. Releasing the findings of ... Probe Uncovers Attempts to Fix International Soccer MatchesLatin American Herald Tribune Europol exposes elaborate international soccer-fixing scamallvoices Champs League, World Cup Matches FixedSoccer-Laduma los 254 artículos informativos »

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What Can We Do To Reduce Bullying?

(NC)-According to Family Services Canada, approximately 12% of children are bullies. Additional research confirms that bullying occurs frequently: once every seven minutes on the playground and once every twenty-five minutes in class (Craig and Pepler, 1997).

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Read About training in australia and jobs in Australia

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When you buy a mobile home park, and if you currently own a mobile home park, it's a pretty safe bet that you need to change the name. Because most mobile home parks have terrible names that, sadly, could be used as a marketing tool if only they were different. Just like Johnny Cash's "A Boy Named Sue", many mobile home parks have names which are extremely inappropriate and downright embarrassing for their residents to live under. And a wonderful marketing opportunity is missed every day that they are not changed.



The Problem



Most mobile home parks were built in the 1970s or earlier, at a time when mobile home park residents dreamed of having their own private jukebox and pink flamingos in the yard. They were the very essence of tacky. And the park names matched the customer. Some were clever take-offs on the mobile home concept, like "Roll-A-Home". Many were rustic sounding like "Wagon Wheel". But rarely were they created with any marketing strategy involved. Some are so bad that you have to wonder if the owner was trying to make fun of his tenants or the whole concept of trailer living. Some parks don't even have a name, just a 4' x 8' sheet of plywood with a phone number or "Mobile Park" crudely painted on it. Just like the grave of the unknown soldier, they are nameless plots of dirt where tenants live and die and don't even know how to identify themselves.



The Early Creators



Many of moms and pops that still own parks in America don't know diddle about naming a property. They might be good with a carbine in WWII, or great with laying their own sewer line (until it flows backwards the first time around), or building parking pads with asphalt out of the back of their pick-up truck. But when it came to marketing, they were at the bottom of the class. Just look at the marketing materials from these folks even today. A professional quality flyer is a Xeroxed sheet written by hand with a marks-a-lot (both capitals and lower case letters interchanged). These folks ruled over cheap pieces of farmland with new infrastructure and some trailers, and were not serious real estate investors. They never dreamed their parks would be worth anything some day. The bottom line is that while they may have attractive mobile home parks, they have no idea how to name a property properly. Is it appropriate to have a lousy name on an expensive park?



The Cure



Naming a mobile home park is very easy. Virtually any name you choose will be better than the current one - you are probably 1,000% more marketing savvy than the person you bought the park from. You certainly have more at stake than they did. But there is a strategy to derive the ultimate name if you put a little work into it. Here's the process:



· What is the number one sales point for someone moving to or living in the park?



· Reduce this sales point to one or two essential words.



· Add the name "Estates" at the start or end of these words.



For example, if your park has huge pine trees on it that everybody loves, then the appropriate name would be "Pine Tree Estates". Or if it's the frontage on Lake Forest, then it should be "The Estates of Lake Forest", or "Lake Forest Estates". It's that simple.



Why a classy name? Because people in mobile home parks don't want to be reminded of the fact with a lousy name that they have to use among the rest of the world who does not live in a trailer park. What kid at school wants to tell his friends, "I live in Roll-A-Home"? Nobody. Everybody wants to feel important and equal. Give them that opportunity!



Enacting the New Name



Once you have settled on a name, it's equally easy to put it into practice. First, notify the city of what you are doing, and make sure it is legal to change before you begin. I have never seen a city that had a problem with changing the name. Then, it's time for a new sign for the park. This time around, get a decent quality one from a professional company, at a cost of about $2,000. Then send a letter to all the tenants about the name change. And you'll have to change the marketing materials at all of the dealers. The final change is your yellow page ad - so keep watching for that renewal notice.



That's all there it to it. That's not too hard now, is it?



The Benefits



A new, classy name will have multiple benefits to your property:



The name alone delivers your sales message to potential customers (remember to put the key sales point in the name).



The residents will have more pride of ownership when they can take pride in the name of where they live.



A new name erases the park's past ills



A new name is a turn-on to lenders who look at financing it (remember that the name will be throughout your loan application documents).



A classy name will help you get a higher sales price when you go to sell the park someday.



Conclusion



The benefits of changing the name of your mobile home park are priceless. The cost is nominal. There is no excuse not to do it. So start immediately. You will be very happy you did. And so will your tenants!



To view Mobile Home Park Investing articles click here


Dave Reynolds is regarded as one of the leading Manufactured Housing Industry experts. He has purchased over 50 mobile home communities, 100's of mobile homes, and through his



Mobile Home Parks website, he has helped thousands of investors buy and sell mobile home parks. Mr. Reynolds has also authored and co-authored some very informative books on investing in Mobile Home and RV parks and is founder of

Mobile Home Park Store. He can be reached at 1-800-950-1364 or via

email.

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India is perhaps the most beautiful country in the entire world and has attracted numerous tourists from all over the world .Lately people of USA have shown a lot of Interest in the Indian destinations .People of US are allured with the picturesque beauty of India and take home some of the most cherished memories with them.

Owing to the increase in traffic between both the countries the Air tourism has gained a lot of advantage and has forever been the most sought after manner of international tourism. With the incursion of various private aircraft agencies all over the world, the tickets are getting extremely low priced. The different service providers are aiming to target greatest number of passengers and consequently the rivalry in airline industry is becoming utterly competitive. Currently if you are scheduling to take a trip to India from countries like the USA, you can go through the different websites for the reservation of air tickets to India and additional formalities. You can also purchase air tickets to India through net at current prices and price cut offers. Take hold of the chances with both hands to make your desire of touring India a gigantic take-off.

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Press Releases: Misconceptions to Avoid and Guidelines to Follow!

Writing a press release use to scare the willies out of me but not any more. Once I finally learned exactly what a press release was and who I should aim my correspondence to, things got a whole lot easier very quickly, and they will for you too.

Let's examine what a Press Release really is and some of the misconceptions that I had before being educated the right way. Press Release, as defined by wikipedia.com is: "A news release or press statement written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value". This definition is extremely accurate and tells you what a Press Release is.

The critical component in writing an effective Press Release is to understand that you are not writing an advertisement for a general audience or a word story to a publication. And this is where one of the misconceptions comes into play. Many professionals and small business owners get this part wrong and it obviously causes major frustration when they their Press Release does not render the interests they were counting on.

Writing a Press Release requires that you gear your written text to the news media; after all, they are the specific group that you are trying to reach so they are who you must write your Press Release to. The objective of writing your Press Release should be to WOW a reporter. Write intriguing and captivating text about your news of value. If a reporter is wowed, surprised or captivated by your press release, then you are much more apt to get the attention you are expecting.

I am including a general guideline below that will help you create and disperse a successful press release to the media.

1. It is imperative that you draft a well written and formatted press release. Format can be the first hint to a reporter that the information you are sending is not relative to their audience. You can overcome this possibility if you take the time to properly format your press release according to acceptable standards. So, what should you include in your press release?

- Include your Time Line - The first thing you want to be seen on your press release should be the time you wish it released. Let the media know if you want the news to be released immediately if that's the case. (For Immediate Release!) Tell the media that you want your news released at a predetermined time. (Release the first week of January!) If you want your news released with a seasonal deadline, state so> (Release before Christmas!)

- Don't forget your Contact Information - Next, you need to include your complete contact so as not to make it difficult for the media to follow-up with you. Often times, with a well written press release, reporters may wish to interview you for a story they are going to release about your business. That's when taking the time to write a proper and well written press release really pays off in dividends.

- Headlines, Headlines Headlines - Then consider the significant importance of your headline! As in all types of advertising copywriting, the headline is the most important component of the entire press release. If you don't grab the attention of the reader in the first few seconds (yes, that's all the time you have), then the primary purpose and objective of writing your press release will be lost. Take the time to write out 6-10 headlines: I subconsciously think about this element while I am doing my research as it makes it easier for me to come up with viable possibilities. Write them down as they come to you, then once you have completed the writing of the press release, come back to them and see which one knocks your socks off. Show your list to family and friends and determine which ones they think say the most. These few extra steps could make the difference between a great press release and a totally ineffective press release.

-Include a dateline when you are beginning the body of your text. Tell the reader the date you are sending your release to them and the city and state of origin. (June 27, 2007 - City Here, Montana - start the text of the first paragraph here.)

-Always double space the body of the press release. It's much neater in a appearance and is not so congested that the reporter cannot even read it.

-Use Quotes and Give Credit - It perfectly satisfactory to use quotes from learned experts in the field you are writing the press release about. It will help you establish credibility for your news release.

- Include a Call To Action - I recommend that you always include a Call To Action. What do you want the end result of your press release to accomplish? Do you want someone to call a phone number for more information; do you want someone to visit your retail location for a new sale or is it that you want everyone to visit your new website and find out just how great the information you have to share really is. So, Include a Call To Action.

-The Closing comes last - In North America, traditionally the symbol "-30-" is inserted after the body and before the media contact information to indicate that the release is ending. A more modern substitute is to use the pound sign (###).

-Include the Media Contact Information - include name, phone number, land address, email address and any other pertinent information for each PR person you send your press release to.

2. Target Your Market - It will do you no good to send your news release to a reporter specializing in Sports when your news release deals with Internet Marketing. Always target the reporters you want to receive your press release. I also recommend that you actually do some research and find out the names of the reporters most focused on your business area. Always address your press release to the reporters you have located from your research. Always target the recipients of your press release to best suit your business needs. You may even want to write dedicated releases to each reporter so as to better explain yourself since each reporter will have different values which they use to determine whether or not your press release warrants their attention. Remember, anything you write to anyone that is personalized will stand a better chance of success.

3. Relationship building will pay you hugh benefits in the long run. Now that you have gone to all the trouble to locate the reporters that specialize in your niche, then work on establishing a solid working relationship with them. You may be surprised at just how much good this will do you in time. Reporters are constantly looking for new story lines: it you have a good consistent relationship with your niche reporters they will look upon you as an expert in that niche. And who better then an expert ,YOU, to do niche specific interviews with. So, build a solid relationship with the reporters you locate. It will also give you a heads up any time in the future you want to send out a new press release.

4. Do not send releases to reporters that sound like a blatant advertisement. Press releases are used to release something that is truly newsworthy. You will not get to first base if you send out an advertisement. Keep the context of your release factual and deliver your message without flair and fanfare. Eliminate heavy descriptive terminology such as describing your product or service as amazing, or stupendous or the like. Keep you text down to basic factual terminology. But do tell a good story too. Reporters like to read a good story and good stories are written with interesting language will sell the reporter on publishing your press release.

In summary, wikipedia.com says this very well: News releases have been a large source of criticism against various types of journalists, who sometimes rely on them heavily. Many articles in the business press, particularly, are little more than recycled press releases. Some people criticize writers for creating articles in this way, contending that it constitutes free advertising for the company on whose behalf the news release was issued, especially if it is not contrasted with criticism of that company or product in the same article. On the other hand, few dispute that news releases remain a valuable way for media to be made aware of new products and services, and recent and upcoming events of interest.